labubu dolls: the story behind the global craze
labubu dolls: the story behind the global craze
23.07.2025
Over the past few months, Labubu dolls have gone from niche collectibles to one of the most talked-about toys on social media. Their whimsical charm, rooted in a unique artistic vision, has captured the hearts of fans around the world.
The character was originally created by Hong Kong artist Kasing Lung, first appearing in a Nordic-inspired picture book. With its wide eyes, fuzzy body, and signature grin of nine visible teeth, Labubu quickly built a following. In 2019, Pop Mart transformed the character into a collectible toy line, igniting a wave of popularity that has only grown with each new release.
Labubu belongs to The Monsters universe, a cast of fantasy creatures that also features characters like Zimomo, Mokoko, and Tycoco. Each figure in the series offers its own twist — from outfits and facial expressions to accessories - making every edition distinct and highly sought after.
The toys are sold in blind boxes, where buyers only discover their figure upon unboxing. This surprise element fuels the thrill of collecting, with standard retail prices ranging from under $25 to around $100. Limited or “secret” editions, however, can fetch several hundred dollars on the resale market.
Demand has surged recently, with long lines forming outside Pop Mart stores and rare models selling out almost instantly. Even celebrities such as Rihanna, Olivia Attwood, and Dua Lipa have been spotted with Labubu figures as accessories, further fueling the craze.
The character was originally created by Hong Kong artist Kasing Lung, first appearing in a Nordic-inspired picture book. With its wide eyes, fuzzy body, and signature grin of nine visible teeth, Labubu quickly built a following. In 2019, Pop Mart transformed the character into a collectible toy line, igniting a wave of popularity that has only grown with each new release.
Labubu belongs to The Monsters universe, a cast of fantasy creatures that also features characters like Zimomo, Mokoko, and Tycoco. Each figure in the series offers its own twist — from outfits and facial expressions to accessories - making every edition distinct and highly sought after.
The toys are sold in blind boxes, where buyers only discover their figure upon unboxing. This surprise element fuels the thrill of collecting, with standard retail prices ranging from under $25 to around $100. Limited or “secret” editions, however, can fetch several hundred dollars on the resale market.
Demand has surged recently, with long lines forming outside Pop Mart stores and rare models selling out almost instantly. Even celebrities such as Rihanna, Olivia Attwood, and Dua Lipa have been spotted with Labubu figures as accessories, further fueling the craze.
For those eager to join the trend, Pop Mart remains the most dependable retailer, though select specialty toy shops also stock the figures. Given their growing popularity, collectors may want to act quickly - before the next drop disappears. The most popular forms of Labubus to buy as gifts or for oneself range from bag charms, tshirts, to keychains.
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