Blindbox: The Story Behind Popmart's Labubu “Exciting Macaron”

“Exciting Macaron” is a Labubu capsule that reimagines the character through a patisserie lens. The palette is confectionery - sherbet pinks, mint greens, butter‑cream whites - while the forms echo macaron shells and frosting swirls. It sits in the sweet spot between cute and collectible: friendly enough for new fans, detailed enough for seasoned toy collectors.

The concept treats Labubu as a mischievous café regular: a tiny troublemaker who lives among boxes of cookies and pastry boxes. Shapes are soft and rounded; edges are muted; glossy highlights on the faceplate mimic the shine of glazed desserts. Props - tiny cakes, tea cups, piping bags - build the “bakery backstage” story without needing text on the box.

“Exciting Macaron” follows classic blind‑box logic: a finite set of core figures, the chance of a secret or chase, and box/case configurations that reduce duplicates. Exact counts vary by run, but the set is intentionally compact so collectors can finish it without hunting forever. Expect characters that balance “hero poses” with prop‑centric gags.

If you’re aiming to complete the set, sealed cases cut down on duplicates. Singles are perfect if you collect by colorway. Keep a simple checklist - the difference between two shades of pink can be subtle, and a log helps avoid accidental repeats. For secrets, plan trades early; dessert themes attract broad interest, so there’s usually a market.

Dust with a dry microfiber cloth. Avoid alcohol or solvent wipes on any printed detail. Pastels are prone to fading, so keep displays out of direct sun. If you store them, use acid‑free sleeves and avoid tight plastic bags that can leave impressions on soft finishes.

Shoot slightly above eye level to emphasize the rounded “macaron” silhouette. Use a shallow depth of field so frosting‑like trims remain crisp while the background melts away. Reflectors (white card is enough) restore highlight to the face without harsh glare.

Yes. The theme is straightforward, the colors are forgiving for display, and the lineup is compact.

Runs often include a secret or chase. Treat it as a bonus rather than a guarantee.

Other cozy, domestic Labubu capsules - tea, games, or leisurely day themes - maintain the soft, homey mood.

“Exciting Macaron” distills Labubu into a calm, dessert‑colored daydream. It’s easy to collect, satisfying to complete, and photogenic on any shelf - especially when arranged like a miniature pastry case.